Campaign Media Analysis Group was founded in 1997, and since
then has played a critical role in the advertising strategies of thousands of
local, state, and national political and issue advocacy campaigns across the
country. CMAG has also provided strategic analysis services to many of the
nation's top corporations and associations. CMAG's award-winning technologies
and customized databases allow it to provide its clients with the fastest, most
accurate capture and tracking services available in the marketplace today. And,
CMAG maintains a staff of highly trained advertising analysts to ensure that
its clients' questions are answered quickly and accurately.
What We Do
Everyday, CMAG is alerted of thousands of new ads that hit the television
airwaves. These ads are then titled and categorized according to content and
saved in CMAG's databases. Once the ads are saved, custom tracking systems
capture and record all future occurrences of each ad. CMAG uses this recorded
information to provide its clients with detailed occurrence and ad buy data in
a variety of custom reports.
How We Do It
CMAG's parent company, Kantar Media, maintains one of the most sophisticated tracking systems in
the world. CMAG's custom databases work in unison with this tracking system to
store and report on each ad as it airs. In the end, CMAG combines the most
advanced capture technologies with an experienced staff of political
advertising analysts to provide the most accurate advertising data available in
the marketplace today.
Who Uses CMAG
Anyone who needs comprehensive, up-to-date
intelligence on television advertising including:
- Political Campaigns - CMAG
provides political campaigns and their consultants with the most
comprehensive ad monitoring program available. CMAG's same-day ad
capture and customized reports provide its clients with the competitive
edge needed for successful advertising campaigns.
- Public Affairs Professionals - Political and issue advertising is
one of the leading indicators of future public policy. CMAG monitors
this "paid media" and reports on the activity and emerging trends in
advertising messages to political campaigns, political parties, trade
associations, issue groups, and corporations.
- Media - CMAG's data and insights are used by major broadcast
outlets in televised news programming and in newspaper and magazine
stories. Additionally, CMAG acts as an election correspondent to CNN
and to several Tribune newspapers.
- Academia - Colleges and universities have frequently used CMAG data
in independent research and in conjunction with classroom lectures.
What You Get
CMAG provides its clients with the fastest and most accurate ad tracking data
available today. With CMAG's products and services, you'll receive:
- Timely notification and electronic copies of new ads
- Full color storyboards that contain a full audio transcript
- Digital video files of the actual television ad
- Detailed and user-friendly ad tracking reports
- Access to historical research
- Customized reporting to meet your specific needs
- VHS retrieval
Questions CMAG Can Answer
With data from CMAG you can be confident that you're making the appropriate
advertising decisions.
- Have my spots aired as scheduled?
- Are my spots being targeted to the intended audience?
- What markets did our competition buy?
- Exactly what is the competition saying in their new spot?
- What images are shown in their new spot?
- What is the competition's target demographic?
- Who is sponsoring that new ad?
- How much is being spent to keep that ad on the air?
Why It's Important
Political and public affairs specialists know that television advertising
is constantly changing as it is influenced by public opinion. Successful
campaigns need fast and accurate knowledge of what the competition's message
is, where the message is airing, and how much is being spent to keep the
message on the air.
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