Ad Alerts - CMAG's clients are notified within 8 - 12 hours of a new ad's first airing with CMAG Ad Alerts. CMAG Ad Alerts are sent via email and include a Real Media capture of the ad including a full audio and video track. Ad Alerts will also tell you the time and date the ad first aired as well as the station and market the ad first aired in.

Storyboards - CMAG's storyboards offer a full transcription of the audio track as well as a screen shot of every four seconds of video. CMAG storyboards are available in Adobe PDF format and are sent to clients via email and are available on CMAG's website to clients who subscribe to this service.

Video Retrieval - CMAG's video retrieval service can provide you with a high-quality capture of almost any TV creative within hours of first airing. We offer our captures in many different formats including DVD, VHS, and BETA. We also offer high-quality .avi and .mpeg files.

Reports - CMAG's reports are now better than ever. We've completely redesigned our report format to better satisfy the diverse needs of our clients.  This new Report Suite shows you only the data you want to see, all in a single file.  You decide whether you want to see the most detailed occurrence data, or a simple summary of the entire campaign. 

If requested, CMAG can also design custom reports to meet almost any specific need.

Click on any of the report types below to see a sample of what is included in our new Report Suite.

• Storyboard QuickView - The Storyboard QuickView is a portal for viewing all of the storyboards for your race. By default, all storyboards for all ads that have aired since the start of the campaign will be listed alphabetically. Clicking on a storyboard title will open a browser window with the .pdf version of the selected creative. The display options dialog allows you to refine the detail presented in the report. You are able to view storyboards from specific sponsors or based on message content, and you can also narrow your search to one of seven different time periods.

 
• Campaign Overview - The Campaign Overview is a complete yet concise overview of the most important ad buy details of a campaign. By default, the Campaign Overview shows data for all groups within a campaign – candidates, parties, and issue groups. You’ll find trended spending data, recent new creatives, and Top 5 lists for sponsors, creatives, markets, states and programs. In addition to basic spending and spot count data, the campaign overview also presents important details such as how many days have passed since the primary election and how many days remain until the general election.

 
• Schedule Report - The Schedule Report is CMAG’s most detailed report of individual ad buys. It shows data for each individual creative including the time and date it aired, the spot length, the market it aired in, the station it aired on, the station affiliate, and the program it aired during. Hyperlinks to storyboards for each creative are also included in the Schedule Report.

 
• Group Summary - By default, the Group Summary shows basic spot count and spending information for all groups within a campaign since the start of the campaign. The display options dialog allows you to view data from one of seven different time periods. Unhiding the air dates using the display options shows the first and last air dates for each group based on the selected time frame. The display options dialog also allows for a more detailed view of spot count and spending data by displaying market and state data. Choose to unhide this data and you’ll see spot count and spending totals for each group within all active markets and states.

 
• Creative Summary - By default, the Creative Summary shows basic spot count and spending information for all creatives within a campaign since the start of the campaign. The display options dialog allows you to view data from one of seven different time periods. Unhiding the air dates using the display options shows the first and last air dates for each creative based on the selected time frame. The display options dialog also allows for a more detailed view of spot count and spending data by displaying market and state data. Choose to unhide this data and you’ll see spot count and spending totals for each creative within all active markets and states.

 
• Trend Summary - The Trend Summary shows advertising trends and percentage change over time for each group in a campaign. Trends are displayed for the last forty-five days, the last sixteen weeks, and the last twelve months. The default view can be changed by using the display options dialog to choose individual groups or markets.

 
• Market/State Summary - The Market/State Summary provides a comparison of spot count and spending data for up to six different sponsors within all active markets and states. By default, the Market/State Summary displays data for the first six groups alphabetically since the start of the campaign. Spot count and spending totals for each group are shown for each market and state. The display options dialog allows the data to be changed to one of seven different time periods. You can also use the display options dialog to compare data from one to six groups.

 
• Message Analysis - The Message Analysis uses custom charts to show spot count and spending levels for each ad message in a campaign for four different time periods – today, last 7 days, last 14 days, and since campaign start. By default, the Message Analysis shows spot count and spending data for all groups within the campaign for the first five messages in alphabetical order. You can change the view by selecting up to five different messages in the display options dialog. The display options dialog also allows individual groups to be selected.

 
• Creative Calendar - The Creative Calendar is an interactive display that shows creative activity for each month of a campaign. The Creative Calendar shows all creatives that are on the air during any given month, as well as the length of their airing schedule. By default, the Creative Calendar shows advertising activity for all active creatives for the current month. The display options dialog allows you to change the active month, as well as the option to choose individual groups.